One Page Strategic Plan

The Four DecisionsTM Tools

The Four DecisionsTM (based on Mastering the Rockefeller Habits) refer to the critical decisions that growth companies must get right to maximize their revenue, profit and time.

Gazelles International Certified Coaches are specifically trained to use tools related to these decisions (see right) to help you and your leadership team focus and grow your business.

What is the One Page Strategic Plan?

Originally developed by Verne Harnish in his book, Mastering the Rockefellar Habits, the One Page Strategic Plan is a simple yet powerful tool that helps you edit your vision and strategy down to a single, action-oriented page.

The Gazelles One Page Strategic Plan is the culmination of the four critical business decisions (People, Strategy, Execution, Cash) that growth companies must get right to maximize their revenue, profit and time. The Gazelles One Page Strategic Plan will help you and your management team get aligned, focused, and accountable, working with purpose toward common goals.

Who can help me develop and execute a Gazelles One Page Strategic Plan?

Gazelles International Certified Coaches are specifically trained to use the One Page Strategic Plan and various growth tools to help you and your leadership team with strategic planning. These experienced and effective executive business coaches support growing companies and business units across the globe.

We welcome the opportunity to help you select a Gazelles International coach. Take the next step toward growth – click here to request a coach.

Who are Gazelles International Coaches?

Gazelles International Certified Coaches assist their clients with the implementation of the Four Decisions, refinement of the One Page Strategic Plan, annual and quarterly business planning, executive business coaching for performance, and other services based on the Certified Coach’s additional expertise. They are selected for their experience, professionalism, and ability to effectively coach their clients using these and other Gazelles-related products and services.

Read more about our certification program.

What business languages are available?

Located worldwide, Gazelles International has certified coaches on every continent ready to assist growth companies in taking the next step to get aligned, focused and accountable. The One Page Strategic Plan and Gazelles Growth Tools™ are available in a number of languages including English, French, German, Spanish, and Dutch. The material is currently being translated to more languages, as needed.

If you need assistance selecting a Gazelles International Certified Coach specifically trained to help you execute the Four Decisions™ tools, please contact: Jean Carpenter, Coaches Services,

What are the Four Decisions and why are they important?

Is everyone in your company pulling their own weight and contributing as they should? If you had to start the company all over tomorrow, would you enthusiastically rehire everyone on your team?


Gazelles “People” tools will help you and your team to get the right people doing the right things with clear accountabilities and metrics.

Do you have a solid top-line revenue growth strategy in place? The key to sustainable top line growth is three-fold: knowing your core customer, developing a clear brand promise, and developing your BHAG™ for sustainable revenue growth.


Gazelles’ unique One Page Strategic Plan will help you get key decisions made and everyone on the same page.

One common challenge that quietly sneaks up on successful growth companies is the subtle transition from excellent, precise execution to passivity, complacency and eventually poor execution. By tightening your execution habits, you can dramatically improve gross margins and profitability while saving time.


Gazelles has a Execution Checklist of ten habits that will reduce by up to 80% the time it takes you to manage the business, freeing up leadership to spend more time on market-facing activities.

The first law of entrepreneurial gravity is “Growth Sucks Cash.” We encourage companies to calculate their Cash Conversion Cycle (CCC), which measures companywide how long it takes between the time you spend a dollar (marketing, design, rent, wages, etc.) to when you get that dollar back.


Gazelles’ Cash Conversion tool outlines the cash cycle and helps you work through concrete ways to double operating cash flow in the next 12 months.