Les Rubenovitch

Winning Edge Consultants Inc.

Leveraging more than 30 years of sales, marketing, operations and executive experience, Les Rubenovitch leads a team of entrepreneurial business advisors who deliver a suite of services including strategic planning, retreat facilitation, keynotes, executive coaching, marketing and sales channel development.

Rubenovitch is a Gazelles Advisory Board member, the Master Trainer for Gazelles coaches internationally, Coach Emeritus, Coach Mentor and contributes to the ongoing development of programs and content for Gazelles International. Winning Edge has helped many clients effectively implement the Gazelles programs.

Rubenovitch has a bachelor’s degree (cum laude) in commerce with a major in marketing and a minor in management and is a graduate of the McGill Advanced Business Management program.

As President of Winning Edge, Rubenovitch provides strategic direction for the company and actively refines the company’s offerings in anticipation of changing market needs. Rubenovitch’s approach has always been to first gain an understanding of the client’s culture, goals and challenges and then he and his team actively work with the business owner and those that are implicated in the new directions or changes. Clients include winners of:
• Deloitte Canada’s 50 Best Managed Companies,
• Inc 500 fastest growing private companies,
• Entrepreneur magazine 50 Best Small & Medium Companies to Work for in America,
• Forbes 25 Fastest Growing Tech Companies,
• Ernst & Young Entrepreneur of the Year,
• Montreal's Top 15 Employers, and
• Chicago Business Fast 50 award.

Rubenovitch’s career began with IBM in the early 1980s, where he held National Marketing and Sales positions in their midrange division and then joined a Canadian chain of computer resellers. Rubenovitch assisted in building the chain into Canada's largest network of franchise computer stores. Rubenovitch then managed 140 sales people and grew revenues by over 50% in less than two years. He also successfully established the Canadian presence for one of the largest software-licensing companies in the world.

Rubenovitch lends his expertise as an advisory board member to privately held companies. He has contributed to CNNmoney.com’s Ask the Expert column, in addition to being published and interviewed by other traditional trade publications. He has a bachelor’s degree (cum laude) in commerce with a major in marketing and a minor in management and is a graduate of the McGill Advanced Business Management program.

You can reach Les Rubenovitch at 905 482-9211 or Les@WECinc.ca.

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“Our executive team has been working with Les for just over six months. He has helped us introduce new processes that have every employee focused on our top priorities on a daily basis. As a result, sales have increased by over 100% in one quarter.”

- Paul Genier, President, Veritaaq

Since we started working with you and began implementing the Rockefeller Habits, we are enjoying record sales, are in a better cash position than ever before and have a team of employees with the highest morale and best attitudes.

Les, our business is in better shape than it has ever been. We value your support as a critical element in our success and look forward to celebrating the attainment of our BHAG!

- Roy Grant, Chairman, CEO CCi

Les Rubenovitch

Click here to contact Les

Toronto, Ontario

Phone: 905.482.9211

Winning Edge Consultants Inc.

Certified Coach

Les Rubenovitch's Specialties

  • Strategic planning
  • Executive coaching
  • Facilitation
  • Sales development